.about-main {
  background: var(--white);
}

.about-hero {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(22rem, .95fr);
  gap: clamp(3rem, 9vw, 9rem);
  max-width: 1440px;
  min-height: 660px;
  margin: 0 auto;
  padding: clamp(6rem, 10vw, 10rem) 7vw;
  color: #fff;
  background: var(--plum-dark);
}

.about-hero .eyebrow {
  grid-column: 1 / -1;
  align-self: end;
  margin-bottom: -1rem;
}

.about-hero h1,
.about-section h2,
.about-cta h2 {
  margin: 0;
  font-family: Georgia, "Times New Roman", serif;
  font-weight: 400;
  letter-spacing: -.05em;
}

.about-hero h1 {
  max-width: 10ch;
  font-size: clamp(4rem, 6.5vw, 6.5rem);
  line-height: .9;
  text-transform: uppercase;
}

.about-hero h1 .headline-accent {
  color: #d3bed0;
  font-style: normal;
  font-weight: 400;
}

.about-hero-copy {
  align-self: end;
  padding-bottom: .45rem;
}

.about-hero-copy p {
  margin: 0;
  color: #eee5eb;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(1.2rem, 1.7vw, 1.55rem);
  line-height: 1.62;
}

.about-hero-copy p + p {
  margin-top: 1.5rem;
  color: #cabdc6;
  font-size: clamp(1rem, 1.35vw, 1.18rem);
}

.about-section {
  max-width: 1440px;
  margin: 0 auto;
  padding: clamp(5.5rem, 9vw, 9rem) 7vw;
}

.about-section h2 {
  font-size: clamp(3rem, 5.6vw, 6rem);
  line-height: .96;
}

.about-split {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(20rem, .8fr);
  gap: clamp(3rem, 9vw, 9rem);
  align-items: start;
}

.about-prose p,
.about-split-heading > p {
  margin: 0;
  color: #525859;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(1.05rem, 1.5vw, 1.24rem);
  line-height: 1.75;
}

.about-prose p + p {
  margin-top: 1.35rem;
}

.about-pullquote {
  margin: 3rem 0 0;
  color: var(--plum);
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(2.1rem, 4vw, 4rem);
  letter-spacing: -.035em;
  line-height: 1;
}

.about-pullquote .headline-accent {
  color: var(--plum);
  font-style: normal;
  font-weight: 400;
}

.about-offering {
  color: #fff;
  background: var(--plum-dark);
}

.about-heading-row {
  display: grid;
  grid-template-columns: .55fr 1.45fr;
  gap: clamp(2rem, 6vw, 6rem);
  align-items: end;
}

.about-heading-row .section-label {
  margin: 0;
}

.about-card-grid {
  display: grid;
  gap: 0;
  margin-top: clamp(4rem, 7vw, 7rem);
  border-top: 1px solid rgba(255,255,255,.24);
  border-left: 1px solid rgba(255,255,255,.24);
}

.about-card-grid.three-up {
  grid-template-columns: repeat(3, 1fr);
}

.about-card-grid article {
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  min-height: 320px;
  padding: clamp(2rem, 3.5vw, 3.5rem);
  border-right: 1px solid rgba(255,255,255,.24);
  border-bottom: 1px solid rgba(255,255,255,.24);
}

.about-card-grid h3 {
  margin: 0 0 1rem;
  font-size: 1rem;
  letter-spacing: .04em;
  line-height: 1.35;
  text-transform: uppercase;
}

.about-card-grid p {
  margin: 0;
  color: #cfc5cc;
  font-family: Georgia, "Times New Roman", serif;
  line-height: 1.65;
}

.about-difference {
  background: var(--white);
}

.about-split-heading {
  align-items: end;
}

.difference-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  margin-top: clamp(4rem, 7vw, 7rem);
  border-top: 1px solid var(--ink);
}

.difference-grid article {
  display: flex;
  align-items: flex-end;
  min-height: 230px;
  padding: 2.5rem 2.5rem 2.5rem 0;
  border-bottom: 1px solid var(--line);
}

.difference-grid article:nth-child(odd) {
  padding-right: clamp(2rem, 5vw, 5rem);
  border-right: 1px solid var(--line);
}

.difference-grid article:nth-child(even) {
  padding-left: clamp(2rem, 5vw, 5rem);
}

.difference-grid article > div {
  width: 100%;
}

.difference-grid h3,
.routine-grid h3 {
  margin: 0 0 .8rem;
  color: var(--plum);
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(1.5rem, 2.5vw, 2.15rem);
  font-weight: 400;
  letter-spacing: -.025em;
}

.difference-grid p,
.routine-grid p {
  margin: 0;
  color: #555b5c;
  font-family: Georgia, "Times New Roman", serif;
  line-height: 1.65;
}

.audience-section {
  display: grid;
  grid-template-columns: minmax(0, .82fr) minmax(22rem, 1.18fr);
  gap: clamp(3rem, 8vw, 8rem);
  color: #fff;
  background: var(--plum);
}

.audience-intro > p:last-child,
.facts-intro > p:last-child {
  max-width: 34rem;
  margin: 2rem 0 0;
  color: #dfd1dc;
  font-family: Georgia, "Times New Roman", serif;
  line-height: 1.65;
}

.audience-list {
  margin: 0;
  padding: 0;
  border-top: 1px solid rgba(255,255,255,.28);
  list-style: none;
}

.audience-list li {
  position: relative;
  padding: 1.55rem 1rem 1.55rem 2.5rem;
  border-bottom: 1px solid rgba(255,255,255,.28);
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(1.05rem, 1.6vw, 1.35rem);
  line-height: 1.45;
}

.audience-list li::before {
  position: absolute;
  left: .15rem;
  color: #d9cad7;
  content: "\2192";
}

.routine-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  margin-top: clamp(4rem, 7vw, 7rem);
  border-top: 1px solid var(--ink);
}

.routine-grid article {
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  min-height: 245px;
  padding: 2.5rem clamp(1.5rem, 3vw, 3rem) 2rem 0;
  border-right: 1px solid var(--line);
}

.routine-grid article + article {
  padding-left: clamp(1.5rem, 3vw, 3rem);
}

.routine-grid article:last-child {
  border-right: 0;
}

.facts-section {
  display: grid;
  grid-template-columns: minmax(16rem, .6fr) minmax(24rem, 1.4fr);
  gap: clamp(3rem, 8vw, 8rem);
  color: #fff;
  background: var(--plum-dark);
}

.facts-intro {
  align-self: start;
}

.facts-list {
  margin: 0;
  border-top: 1px solid rgba(255,255,255,.28);
}

.facts-list > div {
  display: grid;
  grid-template-columns: minmax(9rem, .7fr) minmax(12rem, 1.3fr);
  gap: 2rem;
  padding: 1.15rem 0;
  border-bottom: 1px solid rgba(255,255,255,.2);
}

.facts-list dt {
  color: #bbaeb7;
  font-size: .65rem;
  font-weight: 800;
  letter-spacing: .08em;
  line-height: 1.5;
  text-transform: uppercase;
}

.facts-list dd {
  margin: 0;
  color: #f5eff3;
  font-family: Georgia, "Times New Roman", serif;
  line-height: 1.5;
}

.facts-list a {
  padding-bottom: .12rem;
  border-bottom: 1px solid currentColor;
}

.founder-about {
  display: grid;
  grid-template-columns: minmax(16rem, .7fr) minmax(22rem, 1.3fr);
  gap: clamp(3rem, 9vw, 9rem);
  background: #d8cad6;
}

.founder-about .about-prose {
  padding-top: .25rem;
}

.about-faq {
  display: grid;
  grid-template-columns: minmax(16rem, .62fr) minmax(24rem, 1.38fr);
  gap: clamp(3rem, 8vw, 8rem);
  background: var(--white);
}

.about-faq-intro {
  align-self: start;
}

.about-faq-list {
  border-top: 1px solid var(--ink);
}

.about-faq-list article {
  padding: 1.7rem 0;
  border-bottom: 1px solid var(--line);
}

.about-faq-list h3 {
  margin: 0 0 .7rem;
  color: var(--plum);
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(1.25rem, 2vw, 1.65rem);
  font-weight: 400;
}

.about-faq-list p {
  margin: 0;
  color: #555b5c;
  font-family: Georgia, "Times New Roman", serif;
  line-height: 1.65;
}

.about-cta {
  max-width: 1440px;
  margin: 0 auto;
  padding: clamp(6rem, 10vw, 10rem) 7vw;
  text-align: center;
  color: #fff;
  background: var(--plum);
}

.about-cta .eyebrow {
  justify-content: center;
}

.about-cta h2 {
  font-size: clamp(3.5rem, 7vw, 7rem);
  line-height: .9;
  text-transform: uppercase;
}

.about-cta > p:not(.eyebrow) {
  max-width: 36rem;
  margin: 2rem auto 0;
  color: #dfd1dc;
  font-family: Georgia, "Times New Roman", serif;
  font-size: 1.08rem;
  line-height: 1.65;
}

.about-cta-button {
  margin-top: 2.2rem;
  color: var(--ink);
  background: #fff;
}

@media (max-width: 900px) {
  .about-hero,
  .about-split,
  .audience-section,
  .facts-section,
  .founder-about,
  .about-faq {
    grid-template-columns: 1fr;
  }

  .about-hero {
    min-height: 0;
  }

  .about-heading-row {
    grid-template-columns: 1fr;
  }

  .about-card-grid.three-up {
    grid-template-columns: 1fr;
  }

  .about-card-grid article {
    min-height: 0;
  }

}

@media (max-width: 700px) {
  .about-hero,
  .about-section,
  .about-cta {
    padding-right: 6vw;
    padding-left: 6vw;
  }

  .about-hero {
    gap: 3.5rem;
  }

  .about-hero .eyebrow {
    margin-bottom: -2rem;
  }

  .about-hero h1 {
    font-size: 3.65rem;
  }

  .difference-grid,
  .routine-grid {
    grid-template-columns: 1fr;
  }

  .difference-grid article,
  .difference-grid article:nth-child(odd),
  .difference-grid article:nth-child(even),
  .routine-grid article,
  .routine-grid article + article {
    min-height: 0;
    padding: 2rem 0;
    border-right: 0;
  }

  .facts-list > div {
    grid-template-columns: 1fr;
    gap: .35rem;
  }
}